When UK General need to deliver their digital initiatives, they turn to us for support. One of the most exciting projects we worked on recently was BrokerPal, a personal lines trading app.

UK General’s IT and Projects team asked us to deliver a front-end user interface that would inform the development of a back-end system, built using Microsoft’s C# programming language.

A fact-finding workshop helped us understand the apps functionality and in turn, create hand-drawn sketches of potential interface designs. These sketches were digitised and worked up into static, wireframe mock-ups before being presented back to project stakeholders for sign-off.

Next, we built a series of HTML prototypes to test how easy the app was to use, identify any “pain points” and enable stakeholders to visualise the end product. Only when we were satisfied the proposed interface was fit for purpose did we begin coding the front-end theme files.

Throughout the back-end build stage we were on-hand to create additional wireframes and prototypes as well as provide feedback to the developers as functionality was being built.

BrokerPal home screen on an iPad


In total, we created 30+ mobile and desktop screen designs and a range of components including alerts, buttons, forms, menus, modals and tooltips.

A base theme defined the structure and underlying “look and feel” of BrokerPal while sub-themes could be loaded on top to white-label the app.

Alongside the user interface design, we also designed the BrokerPal logo, created a suite of HTML email templates, wrote system notification copy and built policy document templates.

Shortly after launching BrokerPal, UK General won the Digital Transformation Team of the Year award at the 2016 Digital Insurance Awards.

Ongoing digital support

In addition to project support, we also help UK General with a range of digital deliverables including:

  • Drupal development
  • Web design, build and maintenance
  • Tracking code installation
  • Google Marketing Platform management