E-commerce design, UX and development

The brief

Identify problems and suggest improvements to the Debenhams wedding insurance website. Deliver these changes alongside an updated design and new front-end.

What we did

Based on our analysis, we built a clickable, HTML prototype which included the following upgrades:

• A cover level comparison table
• Standout call to actions (e.g. “Get a quote” and “Buy now” buttons)
• Customer feedback and star ratings
• An improved mobile experience

Debenhams used the prototype to sign off the changes before we implemented them.

Results

• The number of sales increased when compared to the same period the previous year
• The speed, accessibility and search performance of the website improved
• Live in under two months