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8 ways to improve your About Us page

Written by Jeff Haden for inc.com on 4 October 2012.

Chances are, it’s one of the most visited pages on your site. It’s probably also the weakest. Here’s how to fix it.

Which page of your website gets the most visitors? If you’re like most businesses, your About Us page is at or near the top of the list.

That’s great – unless you treat your About Us page as an afterthought.

After your site gets potential customers interested in your products or services, they naturally head to your About Us page – often within three to four clicks – to make sure your company is the right choice to provide those products and services. That’s why your About Us page is often your website’s make or break page.

Of course writing about yourself and your business is...