Blog

Why companies must adopt the open source way

Written by Dries Buytaert for bbc.co.uk on 22 June 2012.

In a fast changing global marketplace, businesses increasingly rely on technology that enables them to innovate and respond quickly to the evolving business environment.

Every day I see examples of both large and small, public and private sector, organisations turning to open source technologies to support their business goals and deliver better customer experiences.

Open source’s potential for delivering significant savings to the bottom line, resulting from the lack of software licence fees, has become recognised by organisations around the globe and validated by independent research.

Implementations of open source projects can also now be found in a wide range of organisations, from NASA and...

8 ways to improve your About Us page

Written by Jeff Haden for inc.com on 4 October 2012.

Chances are, it’s one of the most visited pages on your site. It’s probably also the weakest. Here’s how to fix it.

Which page of your website gets the most visitors? If you’re like most businesses, your About Us page is at or near the top of the list.

That’s great – unless you treat your About Us page as an afterthought.

After your site gets potential customers interested in your products or services, they naturally head to your About Us page – often within three to four clicks – to make sure your company is the right choice to provide those products and services. That’s why your About Us page is often your website’s make or break page.

Of course writing about yourself and your business is...

How to write…

On 7 September 1982, original “Mad Man”, David Ogilvy sent the following internal memo to all agency employees, titled “How to Write”:

The better you write, the higher you go in Ogilvy & Mather. People who think well, write well.

Woolly minded people write woolly memos, woolly letters and woolly speeches.

Good writing is not a natural gift. You have to learn to write well. Here are 10 hints:

  1. Read the Roman-Raphaelson book on writing. Read it three times.
  2. Write the way you talk. Naturally.
  3. Use short words, short sentences and short paragraphs.
  4. Never use jargon words like reconceptualize, demassification, attitudinally, judgmentally. They are hallmarks of a pretentious ass.
  5. Never write more than two...
Tagged:Thoughts

Pages