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Only creatives can refashion our old models

Written by Sir Martin Sorrell for telegraph.co.uk on 6 September 2014.

Creative industries add £71bn a year to the economy, while supporting 1.7m jobs - they should not hide their light under a bushel.

Government and the creative industries are not always the happiest of bedfellows. The most recent manifestation of this sometimes-awkward relationship was David Cameron’s “Cool Britannia II” summer garden party, which the press judged to be even less cool than Tony Blair’s 1997 original.

The headlines were all about the celebrities who, anticipating fatal damage to their credibility, found reasons to stay away. The point of the event, somewhat lost amid the sniggering of journalists and MPs, was to recognise the important contribution these industries – from...

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